Take the opportunity when possible, to examine their work and provide feedback to them soon. Make sure that their shooting style matches yours and that they do the things necessary to mirror you when you cannot be there. You don't want your freelancers once your client is used to having things done a certain way, to be like fish out of water. The less willing they are before a shoot, the more obvious it will be to your client that this is not one of your shooters.
When you write a script, you know exactly what you want to say, when you would like to say it. This gives you the capability to edit the text and move lines around you have to say them. Scriptwriting also helps take the "umm's" and "ahh's", etc.. You should when you've a script that is fantastic, that you think is your best copy you can produce without getting dull.
But what has not changed is the ability or not to use the video medium to tell a story. How you capture the pictures might be constantly evolving - and I do this with a Sony XP1 HDV camera which is just great for video production for my clients - but linking it all together so it's not boring is a skill that just actual video producers know. When to stop the interview grab, when to use music, when to use a few graphics, when to use natural audio up pieces - these all translate into a free flowing video production which works for the customer and the people Extra resources who will be watching that video creation.
She scanned it all, read some of it, including advertisements. She even turned down corners on some of the pages - "Must be a recipe," I thought. Then it struck me: she's been doing this since I met with her before that. She was not lounged on the sofa with a notebook diligently downloading web page after web page of 256-color heaven. And official website why not? I mean, advertisements in the online version of the print counterparts are much less intrusive on the reader. Right?
If you're shooting don't even consider promoting your business. This is also a situation where you must have a small number of cards to give prospects who are interested in knowing more.
It is possible to borrow or rent most professional level gear. If you want to go for this"amateur look", which is fantastic for platforms like YouTube, then you can buy consumer video cameras and equipment. Don't be worried about sound. Sound will be dubbed in later in post production. Think about aspect more helpful hints ratio other conditions which will affect what you will need for the shoot, weather, and graininess, if you're shooting at night.
Even more important may be introducing a customer to the choices that they are opened for by efficient preparation. Using the media for purposes is good for them, their company or organization, their livelihood, and your picture. Think of it as being green.